Public Service

Greater Dayton Advertising Association Public Service Advertising

Advertising provides the major impetus in informing the public of the many worthy causes and programs developed for a better quality of life. We as advertisers, advertising agencies, marketers, and media have the power to make a great impact in the public service area. It is in this spirit of public service that each year a local non-profit organization is the recipient of a media campaign donated by the Greater Dayton Advertising Association members. The campaign may consist of radio, TV, print, outdoor, web, and/or promotional material.

If you know of an organization that would be appropriate for this undertaking, contact Erika M. Whiting, Public Service Chairman, GDAA • (937)296.4043, erikamwhiting@hfcudayton.com.

Criteria for Selection

• The cause shall be of such a nature that advertising techniques can be effective means of achieving its objectives.

• The cause must be of genuine concern to the community, and broad enough in scope, so that it will be of interest to the media and public.

• Ideally, there will be a local organizational structure identified with the cause which can give direction, provide necessary approvals, and have sufficient budget for out-of-pocket (material) expenses needed to complete the project.

• The project shall be non-commercial, non-denominational, non-partisan politically, and not designed to influence legislation.

• Agencies, organizations, or groups served must be non-profit and exempt from Federal Income Tax.

• Project should not be similar to another already being conducted in the local community.

• Provisions should be made for the GDAA logo to appear on all materials.

Application for Consideration

Please complete the questions below and click on "Submit". Along with submitting your online application, please e-mail (along with any other material you may have about your organization and/or project) to erikamwhiting@hfcudayton.com.

Organization Full Name	(*)
Address	(*)
Telephone #	(*)
Web Address	(*)
Organization Mission	(*)
What service your organization offers and who are the recipients	(*)
How your organization is funded	(*)
Person who would act as the liaison between your organization and the GDAA Public Service Committee	(*)
Liaison contact information	(*)
Indicate your tax exempt status. If selected, you may be asked to provide your IRS Tax Determination Letter	(*)
What is the nature of the problem which you believe can be alleviated by a public service campaign?	(*)
What is the specific event or campaign you want to promote? Please respond to the points below:
* Statement of Purpose	(*)
* Project Goals	(*)
* Local Need for Project	(*)
* Target Population or Area	(*)
* Media You Would Like to Utilize	(*)
* Projected Time Frame or Launch Date for Advertising Campaign	(*)
* Any Collaboration with Other Organizations	(*)
* What Funds Have Been Allocated or Budgeted to Implement This Project	(*)
* Evaluation, Including Criteria for Meauring Success	(*)

Questions - Contact Erika M. Whiting, Public Service Chairman, GDAA • (937)296.4043, erikamwhiting@hfcudayton.com.

Application deadline, December 12, 2008