May 7 Luncheon & Seminar - Maximizing Communications with Generational Marketing

On May 7th, we're pleased to bring you a lunch meeting and then an afternoon seminar with expanded information.  Please see below for pricing (especially regarding GDAA Traditional & Company level members as this is our May monthly meeting). 

We're also thrilled to have join us for networking, lunch & the seminar!

Maximizing Communications with Generational Marketing

Never in history have there been more generations in the marketplace all at the same time. It's undeniable. There are distinct differences between the generations. Understanding these differences is key in maximizing your marketing campaigns and dollars.

At the lunch meeting, you'll learn the what's and why's of generations, such as

          What is generational marketing

What are the generations

Introduce the Gen V

Generational Depth/Interesting facts

Why are they important?

How are they interacting?

Who is the cornerstone to each generation?

The lunch meeting will lay the foundation for the afternoon seminar.

Following the lunch meeting will be an afternoon seminar.  Going beyond the “typical statistics”, we will explore the “how’s”, “why’s” and “where’s” of communicating effectively to the generations that pump volume into your business. While attracting, retaining and growing, each segment.

In this seminar,

              We'll overview each generation from a social and economic perspective

              You'll learn the main factors and messages that resonate with each.

              You'll find out the best techniques to remain relevant to the four main generations impacting
                   business today.

Join us as generational marketing expert, Bruce Clapp President of MarketMatch, goes beyond the typical statistics and explores the 'how,' 'why,' and 'where' of communicating effectively to these generations. Understanding this will help you attract, retain and grow each of your market segments. Bruce won't just talk at you... Not only will you leave feeling re-energized about your communications, you'll walk away from this seminar with a generational quiz, knowledge map, and samples of on-target messages.

Bruce Clapp is a leading executive marketer with over 20 years of marketing expertise. During the past 17 years Mr. Clapp has served in various executive bank marketing leadership positions. Bruce has achieved numerous awards for his work including: youngest recipient of the Bank One President’s Sales Award, The OCUL Marketing Brilliance Award, Dayton Business News 40 Under 40 Award, and the 2005 Gold Distinguished Alumni Award from Wright State University. Bruce is a regular featured speaker with the American Bankers Association (ABA) and numerous ABA state chapters.  Internationally, Bruce is known as a marketing and branding expert speaking at international branding and bank marketing conferences in Dubai, Egypt, Jordan, Estonia and Lithuania.

DATE & LOCATION
Thursday, May 7, Top of the Market (32 Webster Street)

TIME 

• Registration for both the lunch meeting and seminar are from 11:30 - noon. 
  
• Lunch at noon followed by the presentation, which will be done by 1:15. 
  
• The seminar will run from 1:30 - 4:30
  

COST

As this is the GDAA's monthly lunch meeting, there are some cost levels:

• Lunch Only - For GDAA Traditional and Company level members, there is no cost as it is part of your membership fee.  For GDAA pay as you go members (Associate, DCS & Student), the cost is your usual $20.  For non-members, the cost is $25.
• Lunch and Seminar - For GDAA Traditional and Company members the cost to also attend the seminar is $49.  For GDAA pay as you go members the full cost of both lunch and seminar is $69.  For non-members, the cost is $79. 
• Can I stay for the seminar if I just attended lunch?  Yes.  If the lunch meeting whetted your appetite and you'd like to stay, you will need to just pay the cost of the seminar: $49 for GDAA members and $54 for non-members.

Please fill out this form to make your reservation.  When you click on "submit" you will be taken to a page for payment.

By clicking on "submit" you are making a reservation and a meal will be ordered for you.  Reservations may be cancelled without incurring a cost before noon on Tuesday of the meeting week.  Non-cancellations before the deadline will be invoiced.