Content - Hermes09

Click here for information on awards event reservations.

On this page, you'll find all you need to know about this year's competition. The official e-mail address of the competition is GreekGod@hermesawards.org. Look for information and reminders coming from that e-mail. Additional contact information is at the bottom of the page.

The ADDY® Awards is the advertising industry’s largest and most representative competition, attracting over 50,000 entries every year in local ADDY® competitions. The mission of the ADDY competition is to recognize and reward creative excellence in the art of advertising.

Conducted annually by the American Advertising Federation (AAF), the local ADDY® Awards is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie for recognition as the very best in their markets. At the second tier, local winners compete against other winners in one of 14 District competitions. District winners are then forwarded to the third tier, the national ADDY® Awards competition. Entry in the HERMES/ADDY competition is the first step toward winning a national ADDY®.

Dates to Know

CALL FOR ENTRIES - Entries will be received on both Thursday, January 8th and Friday the 9th from 10am-2pm at Top of the Market Banquet Center, 32 Webster Street. Late entries, with an additional $25 per entry, will be accepted on Wednesday, January 14th from noon-2pm at Yeck Brothers Company, 2222 Arbor Blvd.

HERMES AWARDS CEREMONY - The big show will be on Saturday, February 21st at the Benjamin & Marian Schuster Performing Arts Center. Reservation information to come.

How to Enter

There are a few steps here. If you're a new entrant, this may be of help (and even if you're not it's a refresher):

First, click on this link to access the rules and categories. The first page is a check list which will help you make sure you have everything you need before turning in your entries (step 3).

Second, after you've figured out what you're entering and in what categories, you'll go to the online entry site by clicking on this link. You'll create a login, fill out the contact information and then begin filling out the entry form.

Third, assemble your entries as indicated in the rules and categories document. Note (as listed on the checklist), you'll need a copy of each entry form with the entry AND a copy of each attached to the manifest.

Fourth, bring your entries to the Call for Entry site listed above and also in the rules and categories.

Last, mark your calendar for Saturday, February 21st for the Hermes Awards Ceremony!

Entry Fees
Entry fee for Greater Dayton Ad Association and Dayton Creative Syndicate is $50 per entry. Non-member fee is $70 per entry. Student fee is $25 per entry. Entry fee for The Best Ad That Never Ran category is $25 per for members and $35 for non-members.

New for this Year

Photo disks will NOT be required when entries are submitted. When winner notification letters are sent out, those notified will need to submit a disk of those pieces mentioned in the letter.

Sales Promotion - Sales Kit or Product Information Sheets, if you enter a piece in this category, you may not enter it in the Brochure category (7 A, B or C). You must choose one or the other, but not both. If there are additional pieces included to make a brochure a sales kit, then it can be entered into both. Packaging: CD, DVD, VHS, Cassette, now included is Game Covers. Audio/Visual Sales Presentation, the entry must be edited to no more than five minutes in length and transferred to a CD/DVD.

Collateral Material - Brochure, if you enter a piece in this category, you may not enter it in the Sales Kit category (1B) without the appropriate sales information. You must choose one or the other, but not both. Publication Design, Series, please mark spreads to be judged. Special Event Material, this category does not include Advertising Industry Self Promotion, Public Service or Avertising for the Arts & Sciences. They must be entered in their respective categories.

Direct Marketing - Mere mailing of a piece does not necessarily make it direct marketing. The method of shipment (self-mailer indicia, envelope, etc.) MUST be evident and included with the entry. Three Dimensional (3-D)/Mixed, the method of shipment (box, envelope, etc.), MUST be evident and included with the entry.

Out-of-Home - Outdoor Board NEW CATEGORIES - Digital or Animated, includes digital or animated outdoor, or any unit that has movement or change. Includes closed circuit broadcasts, such as commercials run on a jumbo-tron at a sporting event; Super-Sized, any outdoor board which goes beyond traditional standards or surfaces; Vehicle Graphic Advertising, impressions/ messages that are displayed to the public, usually via the use of panels on the side, front, back, top or bottom of vehicles (cars, trucks, wagons, etc.). Includes advertiser identification and/or promotional messages and vehicle wraps. Mass Transit NEW EXPANDED DEFINITION & NEW CATEGORIES - Mass Transit/Public/ Airline. Advertising of the poster or banner variety displayed via panels or inserts inside and/or outside public transportation vehicles (Airplane, bus, train/rail, street car, subway, taxi, etc.); Site. Interior or exterior signage that is restricted to malls, airports, train/bus stations, places of business, bus shelters, etc. Does not include posters described in category #9, or signage in the outdoor or transit categories. Now includes Interior Animated (with motion), Interior Still or Static, Exterior Animated (with motion) and Exterior Still or Static.

Non-Traditional Advertising - Non-traditional entries MUST be accompanied by proof of usage. Include a short paragraph describing the event or how the entry appeared.

Interactive Media - Websites, now includes Social Media Websites. Online Advertising, now includes screensaver design in Banners and Pop-ups category. Mobile Marketing (Text Messaging), may enter using screen shots or CD. Webisodes, when submitting podcasts, internet commericals or webisodes, please use a URL address.

Radio - Audio CDs are the only accepted audio format. No AIFF, MP3, WMV or WAV files.

Television - Regional/National TV, Single, subcategories have been compacted into Consumer Products, Consumer Outlets, and Consumer Services. See rules for list for what products go where.

Advertising Industry Self-Promotion - Ad Club or Marketing Club, all advertising, marketing, or communications clubs and organizations are eligible to enter this category regardless of their AAF affiliation. Advertising for AMA, IABC, PRSA or other organizations goes in this category.

Elements of Advertising - Each entry in this section MUST include a sample showing how the element was actually used in the advertising message. For print entries, a sample should be included in the entry envelope. Logo - if the type of company is not evident or obvious, it is recommended to include one or two words explaining the type of business the logo represents. Photography, Digitally Enhanced, a sample of the original photo(s) MUST be supplied for proper judging.

Contact with Questions or Sponsorship Information
Have questions or interested in being a sponsor? Feel free to contact:
Hermes chair Jim Hausfeld at jimhausfeld@clearchannel.com or 937-224-1137, or
GDAA/DCS Executive Director Sara McCatherine at director@greaterdaytonadassociation.org or 937-248-4697.

You can also reach either of them at GreekGod@hermesawards.org!

The 2008 winners may be viewed here.