AAF Calendar of Events

2006


AAF National Conference
June 10–13
San Francisco, Calif.

ADDY Awards
June 11, 2006
Hyatt Regency Embarcadero
San Francisco, Calif.

National Student Advertising Competition
June 11–12, 2006
Hyatt Regency Embarcadero
San Francisco, Calif.

AAF Club Achievement Awards
June 13
Hyatt Regency Embarcadero
San Francisco, Calif.

AAF Diversty Achievement and Mosaic Awards & Forum
September 27
New York Athletic Club
New York City, N.Y.

AAF Advertising Hall of Achievement
November 14
Cipriani, 42nd Street
New York City, N.Y.


AAF
1101 Vermont Avenue NW
Suite 500
Washington, DC 20005-6306
Phone: (800) 999-2231
Fax: (202) 898-0159
www.aaf.org

As a member of your local advertising club you are also a member of the American Advertising Federation (AAF), the industry's largest and most representative organization of the advertising industry. Our membership represents corporate members, local advertising clubs and federations and college chapters. AAF is truly the "unifying voice for advertising."

Spring 2006

AAF National Conference 2006

AAF National Conference 2006 — The AAF National Conference 2006 will address dynamic changes in the marketing landscape and offer creative solutions to advertisers, media and agency professionals. The conference will be held June 11–13 at the Hyatt Regency San Francisco in Embarcadero Center. With the theme Pixel Shift: Take Charge of Change, this year's conference will provide unprecedented access to the industry's most successful change agents, including futurist Andrew Zolli, Dan Rosensweig of Yahoo!, Judy Hu of GE, John Osborn of BBDO NY, Michael Roth of Interpublic, Keith Reinhard of DDB, Guy Seese of Goodby Silverstein & Partners, Frank Cooper of Pepsi and Maurice Levy of Publicis (full list available here). As home to a number of the world's leading high-tech corporations, San Francisco offers the perfect environment for showcasing the dynamically shifting advertising environment.

In keeping with its consistent program of high-powered speakers and valuable professional development, the AAF National Conference 2006 will feature the prestigious ADDY^® Awards on June 11 and the National Student Advertising Competition June 11–12, sponsored this year by Postal Vault. The Club Achievement Awards presentation will take place the morning of June 13, celebrating AAF ad clubs and federations that have displayed exceptional skill in club management.

The AAF National Conference is also home to Ad Expo 2006, the advertising industry's premier trade show. Held June 12–13, Ad Expo 2006 is the event to showcase your products and services to a national audience of advertising industry decision makers. For additional information about the Ad Expo or to reserve your space please visit www.aaf.org/adexpo or contact Meara Ranadive at (800) 999-2231 or mranadive@aaf.org.

Visit www.aaf.org/conference often for updates and additional details, and for sponsorship opportunities, contact Lori Kugman at (800) 999-2231 or lkugman@aaf.org.

National Student Advertising Competition (NSAC) — AAF's National Student Advertising Competition (NSAC) is the premier college advertising competition. It provides more than 3,000 college AAF's National Student Advertising Competition (NSAC) is the premier college advertising competition. It provides more than 3,000 college students with real-world experience by allowing them to develop a strategic advertising/marketing/media campaign for a corporate sponsor. The 2006 NSAC Sponsor is Postal Vault.

Teams compete at two levels. At the district competitions, 137 teams will be competing this year. Winning district teams will progress to the national level where they will present their campaign to a panel of Postal Vault and industry executives at the 2006 AAF National Conference on June 11–12, 2006.

For more information on the NSAC, please contact Tricia McWilliams at (800) 999-2231 or tmcwilliams@aaf.org.

National Ad 2 Silent Auction & Champagne Soiree sponsored by Billups Inc. — National Ad 2, the AAF network of clubs members, 32 years of age or younger, is holding its 3rd Annual Silent Auction and Champagne Soiree at the AAF National Conference in San Francisco.

The Champagne Soiree, which will kick off the silent auction, will be held after the ADDY Awards Gala on Sunday, June 11. The silent auction will go through Monday, June 12.

If you would like to donate an item to the auction, please contact Jocelyn Lee, National Ad 2, at (808) 561-8806 or at JocLee@Fcb.com.

Donations will be accepted through June 7, 2006. Proceeds from the auction will benefit the National Ad 2 Public Service Competition, Student ADDY Awards and Ad 2 chapters around the country.

Advertising Excellence

National ADDY Awards Judging — Judging will take place May 5–6, 2006 at the offices of L & M Productions in Alexandria, Virginia.

The AAF has named the following judges: Rick Carpenter, president, DDB Group, Los Angeles; Ann Hayden, executive creative director, Saatchi & Saatchi; Mary Knight, executive creative director, Foote, Cohn & Belding; David Angelo, chief creative officer, davidandgoliath; Eric Hirshberg, president, chief creative officer, Deutsch LA; Matt Fischvogt, associate creative director/VP, McKinney; Jay Giesen, vice president, croup creative director, Blattner Brunner; Cortrell Harris, creative director, Carol H. Williams; Daniel Vargas, chairman & president, Vargas & Amigos, Inc.; Bob Sullivan, creative director, Grey Worldwide; John Heath, copywriter, Atomsphere BBDO; Paul Schoknecht, creative director, JWT Technology; and David Kim, interactive creative director, Publicis West Seattle.

Mark Tutssel, deputy chief creative officer, Leo Burnett Worldwide, will serve as jury chair for the third consecutive year.

This year's ADDY Awards Gala will take place June 11 in San Francisco at the AAF National Conference 2006.

AAF Advertising Hall of Achievement: Call for Nominations — Deadline: June 30, 2006 — The AAF Advertising Hall of Achievement is a national award that recognizes superachievers under 40 years of age who have demonstrated extraordinary career achievements, leadership and dedication to public service. Nominations will be accepted through June 30, 2006.

Last year's honorees included Heidi Ueberroth, NBA Entertainment; Tim Armstrong, Google Inc.; Laura Desmond, MediaVest USA; David Jones, Euro RSCG Worldwide; Jacki Kelley, USA TODAY; Eric Silver, BBDO New York; and Liz Vanzura, HUMMER Division, General Motors Corporation.

If you would like to nominate someone for the Advertising Hall of Achievement, please visit, www.aaf.org/awards/ahoa. If you have any questions, please contact Dee Dee Swartz at (800) 999-2231 or at dswartz@aaf.org.

Multiculturalism

Mosaic Career Fairs — The objective of the Mosaic Career Fairs is to connect talented minority students with leading advertising, marketing, communications and media companies seeking to hire entry-level candidates. The Walt Disney Company was the 2006 sponsor. Approximately 300 students from across the nation attended one of the three Mosaic Career Fairs and spent a day learning about careers in advertising. Each career fair featured a Recruiters Expo, in which participants were given the chance to connect with professionals representing 46 of the country's top advertising, marketing, communications and media companies, as well as professional workshops and panel discussions, where they received valuable information on making the transition from the campus to the corporate world.

March 9, 2006 – Gannett/USA TODAY Headquarters, McLean, Va.
Participating companies included: Advertising Club of Metropolitan Washington, Army Times Publishing Company, August Lang & Husak, America Online, Inc., Arnold Worldwide, Campbell-Ewald, Clipper Magazine, Gannett Co., Inc., Landmark Community Newspapers, McCann Erickson, Minority Wealth Magazine, Saatchi & Saatchi, TMP Worldwide, Universal McCann, USA TODAY and Young & Rubicam Brands.

March 23, 2006 – Disneyland Hotel, Anaheim, Calif. Participating companies included: ajcjobs.com, a division of Atlanta Journal Constitution, BellSouth, Cox Communications, Cox Media, Express Personnel Services, Grey Worldwide, GSD&M, Initiative, JWT, Manning, Selvage & Lee, MARC USA, Momentum Worldwide, Ogilvy & Mather, Porter Novelli, Relay Sponsorship & Event Marketing, Saatchi & Saatchi, WGCL TV, CBS 46, and Young & Rubicam Brands.

April 7, 2006 – BellSouth, Atlanta, Ga.
Participating companies included: DDB Advertising, Disney ABC Media Networks, Disneyland Resort, Initiative, Jack Morton Worldwide, La Agencia de Orcí, Leo Burnett, News Corporation, Ogilvy & Mather, Rapp Collins Worldwide, Rubin Postaer & Associates, Skyline Exhibits of LA, Inc., TBWA/Chiat/Day, TMP Worldwide, The Walt Disney Company, The Walt Disney Internet Group, Walt Disney Studios and Young & Rubicam Brands.

For more information or questions regarding the Mosaic Career Fairs, please contact Tricia McWilliams at (800) 999-2231 or tmcwilliams@aaf.org.

Government Affairs

The issues facing the advertising industry in Congress, regulatory agencies and states continue to proliferate. For advertising to continue to play a prominent role in the economy (and our culture), we must be both knowledgeable and prepared to educate decision makers about the implications of the issues they address.

On our Web site, you will find brief summaries of many of these issues. This is our maiden voyage providing the information in this format, and we look forward to your comments regarding how to make these papers more relevant to you. Of course, we welcome input as to what other issues should be included. It is our intention to update these papers regularly, as well as to add new ones as required. The issue briefs are available here.

Additionally, we have redesigned our weekly newsletter, AAF Government Report. This e-mailed newsletter provides readers with a roundup of the latest advertising news from Congress and regulatory bodies, as well as on state and local issues. As a benefit of membership, we invite all AAF members interested in advertising issues to subscribe. E-mail Robert Kohlmeyer, coordinator – government affairs, at rkohlmeyer@aaf.org to start receiving this newsletter.

AAF Member Benefits

Marketing Career Network — If you are looking to jump-start your career or are seeking channels to identify and recruit new talent, the AAF can help through the AAF Job Bank, a partner in the Marketing Career Network. The AAF Job Bank can help you find that perfect advertising or marketing job. Search for your next job with one of the thousands of top marketing and advertising employers.

The AAF Job Bank also provides maximum exposure for advertising recruiters by connecting employers with more than 50,000 AAF members and the members of the American Marketing Association, the Promotion Marketing Association, the Business Marketing Association and the New York American Marketing Association. Employer account features include the résumé search agent, 24/7 online account management and great technical support.

Visit www.aaf.org/jobs for many career opportunities.

Sign up for AAF SmartBrief — Have you signed up for AAF SmartBrief yet? This free, daily e-newsletter can help keep you informed on up-to-the-minute news about the advertising industry by delivering a summary of the most important advertising news directly to your inbox, saving you time and effort. AAF SmartBrief has been extremely well received—our 10,000-plus subscribers rave about what an informative time-saver it is. Sign up today at www.smartbrief.com/aaf.

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For more information on AAF programs and discounts, please visit www.aaf.org/discounts.

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The club services department of the American Advertising Federation is here to assist you with leadership and club management questions, securing resources and information on AAF programs. Please call (800) 999-2231 or e-mail the following individuals:

Joanne Schecter, EVP – club services, jschecter@aaf.org
Jeremy Hoders, director – club services, jhoders@aaf.org
John Vincent, manager – club services, jvincent@aaf.org
Lucille Hill, database coordinator, lhill@aaf.org