AAF Calendar of Events

2006

AAF & AAAAs Minority Vendor Trade Fair
November 3
New York, N.Y.

AAF Advertising Hall of Achievement
November 14
Cipriani, 42nd Street
New York, N.Y.

2007

Most Promising Minority Students Program
February 7–9
New York Athletic Club
New York, N.Y.

Mosaic Career Fair
March 8, 2007
Gannett/USA TODAY
McLean, Va.

Advertising Hall of Fame Luncheon
March 20, 2007
The Waldorf=Astoria
New York, N.Y.

Joint Government Affairs Conference
April 2007
Washington, D.C.

Mosaic Career Fair
April 19, 2007
The Walt Disney Company
Universal City, Calif.

AAF National Conference 2007
June 7–9, 2007
Louisville, Ky.

National Student Advertising Competition
June 7–8, 2007
Louisville, Ky.

ADDY^® Awards
June 9, 2007
Louisville, Ky.



AAF
1101 Vermont Avenue NW
Suite 500
Washington, DC 20005-6306
Phone: (800) 999-2231
Fax: (202) 898-0159
www.aaf.org

As a member of your local advertising club you are also a member of the American Advertising Federation (AAF), the industry's largest and most representative organization of the advertising industry. Our membership represents corporate members, local advertising clubs and federations and college chapters. AAF is truly the "unifying voice for advertising."

Fall 2006

ADVERTISING EXCELLENCE

Seven New Members to Join Advertising Hall of Achievement at Nov. 14 Induction Luncheon—The Advertising Hall of Achievement is the industry's premier award for outstanding advertising professionals aged 40 or younger. Now in its 13th year, the Hall of Achievement includes 95 members whose expertise spans all spectrums of the advertising industry.

This year's honorees are: Jason Binn, CEO, Niche Media; Maurice Coffey, associate marketing director, household care, the Procter & Gamble Company; Beth-Ann Eason, VP, category development, Yahoo!; Mark-Hans Richer, marketing director, Pontiac, General Motors Corporation; Courteney Monroe, SVP, consumer marketing, HBO; Michelle Peluso, president & CEO, Travelocity; and Sean Finnegan, U.S. director, digital, OMD. Sean Finnegan is also the recipient of the Jack Avrett Volunteer Spirit Award.

The induction luncheon will be held Tuesday, November 14, at Cipriani 42nd Street in New York City. Sponsorship, table and advertising opportunities are available at www.aaf.org/ahoa.

Advertising Hall of Fame Nomination Deadline November 10—The AAF is seeking nominations for the 58th annual Advertising Hall of Fame. This prestigious award honors legendary individuals whose excellence continues to define and raise the standards of the advertising industry. The Hall of Fame is considered to be the industry's greatest honor for lifetime achievement in advertising.

Eligible candidates are those individuals who have completed their primary careers, distinguished themselves in those careers, contributed to the betterment of the advertising industry and made volunteer efforts outside the workplace. The 2006 inductees will be honored at the annual awards luncheon on March 20, 2007, at the Waldorf=Astoria in New York.

The AAF will accept nominations until November 10, 2006. Nominations can be submitted at the Advertising Hall of Fame Web site at www.advertisinghalloffame.org. For more information about the Advertising Hall of Fame please contact Dee Dee Swartz at dswartz@aaf.org or (800) 999-2231.

AAF ADDY AWARDS

The ADDY online entry system is operational and ready for use by your ad club for its 2006–2007 ADDY competition. In its fifth year, the software is designed to streamline the entry process as well as the management of the judging.

For more information on the ADDY Awards, please visit www.addycompetition.com.

EDUCATION

Mosaic Career Fairs 2007—Last year, roughly 300 college students from across the nation participated in one or more of the three Mosaic Career Fairs, sponsored by Gannett and USA TODAY, the Walt Disney Company and BellSouth. Participants were given the opportunity to attend career development workshops and panel discussions, have their résumés and portfolios critiqued by industry professionals and network with recruiters representing 50 of the top advertising, marketing and media companies in the country. According to a survey of recruiters who attended the 2006 Career Fairs, approximately 67 percent of respondents reported success in filling internship and/or full-time positions as a result of the 2006 Mosaic Career Fairs.

The 2007 Mosaic Career Fairs expect to see even greater success:
— March 8, 2007: Gannett/USA TODAY, Gannett/USA TODAY Headquarters, McLean, Va.
— April 19, 2007: The Walt Disney Company, Sheraton Hotel, Universal City, Calif.
— Date TBD: Leo Burnett, Venue TBD, Chicago, Ill.

For more information or questions regarding the Mosaic Career Fairs, please contact Tricia McWilliams at tmcwilliams@aaf.org or (800) 999-2231.

Most Promising Minority Students Program 2007—The Most Promising Minority Students Program connects the advertising industry with the nation's most talented young minority students. Each year, college seniors are nominated by their AAF college chapter advisers or AAF club/federation in recognition of their passion for advertising and outstanding achievements both in and outside the classroom. The Most Promising event is not only a chance to honor these students, but also a chance for them to learn more about their field of interest through career development workshops, networking, interviewing and industry immersion opportunities. Last year's 51 Most Promising Students marked the 10th anniversary for the program and a 60 percent increase in just the past two years.

This year's event will be held February 6–8, 2007, at the New York Athletic Club in Manhattan.

For more information or questions regarding the Most Promising Program, please contact Andrea Burnside at aburnside@aaf.org or (800) 999-2231.

GOVERNMENT AFFAIRS

American Advertising Federation Teams Up With PE4life to Fight Childhood Obesity
PE4life's Exemplary Physical Education Programs Build Healthier, More Active Schoolchildren—
The AAF and PE4life, the nation's leading advocate for quality health-and-fitness-based physical education programs, have joined forces to increase awareness of the growing childhood obesity problem in the United States and to multiply the number of children living an active, healthy lifestyle.

The PE4life approach to physical education-school-based daily physical education programs that focus on lifetime physical activity, fitness and wellness-is working. For example, students at PE4life Academies are scoring consistently higher than the norm on standardized fitness assessments versus their peers. In two critical categories, "aerobic capacity" and "body composition," the PE4life students' scores have been significantly higher than their peers in non-PE4life physical education programs.

AAF's Ad 2 members are assisting PE4Life by developing marketing plans to promote PE4Life programs and academies in local communities. Ad 2 is a national network of local advertising federations whose members are age 32 and younger and give young professionals a chance to interact with their peers.

More information is available here.

AAF MEMBER BENEFITS

AAF Member Benefits Help Your Business Save Money—What would you do with more money? Did you know that the average AAF member saves hundreds of dollars a year when they enroll in the AAF FedEx discount shipping program?

As an AAF member, you save:
— Up to 20 percent off select FedEx Express^® services
— Up to 13 percent off select FedEx Express international services
— Up to 12 percent off select FedEx Ground^® services

It's easy to sign up or convert your existing account. Just call (877) 269-0605 to enroll or for more information.

And now, when you drop off your FedEx Express and Ground packages at any FedEx Kinko's location, you can save money on other services too! Just print this complimentary coupon (PDF), and take advantage of savings on signs, graphics, formatting, layout and other basic FedEx Kinko's services. With more than 1,200 locations, there's always one near you.

To find a nearby location and details about available services, go to fedexkinkos.com. You can learn more about all FedEx services at fedex.com.

AAF Members Receive Discount at the AAF Job Bank—Whether you're looking for a new position or trying to fill an open one, the AAF Job Bank can help. A partner in the Marketing Career Network, the AAF Job Bank is the place to find that perfect advertising or marketing job. Search for your next job with one of the thousands of top marketing and advertising employers.

The AAF Job Bank also provides maximum recruitment advertising exposure by connecting employers with AAF's 50,000 members and the members of the American Marketing Association, the Promotion Marketing Association, the Business Marketing Association and the New York American Marketing Association. Employer accounts include résumé search agent, 24/7 online account management and great technical support. And all AAF members receive discounted rates using the AAF Job Bank.

Start searching for the perfect job or candidate today at www.aaf.org/jobs.